Design Thinking – What makes it so important for companies?

What is Design Thinking?

Well, Design Thinking it’s almost everything, when it comes to a succesful path of a product or service from the first captured idea born that leads to possible creation, to the manufacturing point and all the way up to the after use point of existence.

Here in Access Point we have adopted this kind of framework model that guides us to innovative and robust solutions for our demanding clients.

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Creative Content Marketing

Creative Content Marketing

1. Establish Brand Leadership

When you think about the world’s most popular fast food restaurant, McDonald’s pops to mind. Top soda seller? Coca-Cola. Authoritative newspaper? The New York Times. These companies are all brand leaders. They have established such a great product, and done such a phenomenal job marketing it, that everyone else in the field is a distant second. Although it would be next to impossible for a company to emulate the success of those brands, each of these corporate powerhouses understand that creative content marketing is essential to properly promoting a brand.

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